Construction companies typically focus a lot on having a great project management software. But a CRM and lead generation platform is just as important for any construction business.

And email marketing is probably the most cost effective and easiest tools that you can use for lead generation.

Email marketing allows you to reach out to current and potential customers with personalized information directly in their inboxes. And it makes a significant difference! Email marketing generates 50% more leads for 33% less investment.

Email marketing has consistently shown to have one of the highest ROIs, so don’t put it off any longer! 

On this page, we’ll look at why email marketing works for construction companies, as well as some email marketing tips you can start using right away.

What are the benefits of email marketing for construction companies?

Email marketing has several significant advantages for construction companies.

For starters, email marketing allows you to send targeted, personalised content based on the needs and interests of your customers.

Customers can be segmented based on their lead status, demographic information, location, and other data. Then, based on those needs and interests, you can send relevant offers and information.

Email marketing is also less expensive than traditional marketing methods, allowing you to make the most of your marketing budget.

Construction company email marketing tips

Following that, let’s look at some email marketing tips to help your construction company make the most of this channel.

Create an email list

You must first create an email list before you can begin sending emails. This will include current and potential customers who have signed up to receive company updates.

On your website, you can also encourage people to sign up to receive your emails. If you choose to attend live events, this is an excellent place to encourage attendees to sign up.

Once you have a list of subscribers, you can begin creating your emails.

Create intriguing subject lines.

Next, if you want people to read your emails, include compelling subject lines that entice them to open your emails and read your content.

This is the only thing a user sees in their inbox, and 33% of people open emails solely based on the subject line.

This means that if you don’t want people to delete your emails, you must create intriguing subject lines that entice them to learn more about your company and the products and services you offer.

Personalize your emails

It’s also critical to brand your emails so that recipients know who sent them and where they came from.

Make certain that your emails are sent from a well-known company email address. Sending emails from “Mike@safemailer.com” allows recipients to quickly determine who is sending them messages. Because of this brand recognition, it is more likely that someone will click on your emails to learn more.

You can also include your company’s colours in the email, as well as photos and graphics that complement your brand and the image you want your company to project.

Stay away from spam triggers

To keep your emails in recipients’ inboxes rather than spam folders, you must take steps to avoid spam triggers.

Words such as free, assistance, deal, win, trial, special offer, and order now can set off spam filters.

While spam filters are becoming more sophisticated and consider more than just an email’s subject line, this is still a factor that can determine whether or not your emails end up in the spam folder.

Make your email process more automated.

You can also use automation software to make your email marketing process more efficient.

Email marketing software such as SafeMailer allows you to schedule your email campaigns in advance. You can also assess key metrics like open and bounce rates using built-in analytics programmes.

SafeMailer’s cold emailing software comes with a forever free plan which you can sign up and see the results for your business.

Include a strong CTAs.

Sometimes all you have to do is tell people what you want them to do.

Do you want people to sign up to receive your most recent ebook? Include a link in your email and explain how they can get to the resource.

You should also make sure that your CTA buttons stand out from the rest of the copy. You can, for example, include buttons with links to landing pages and tell visitors what actions you want them to take when they arrive.

By automating your email marketing process, you can maximise your efforts to reach more customers and raise awareness of your construction company.